Bryan Sumner
A bad marketing experience is an workinghazard for any business/company. In most cases, bad experiences cannot be fixed; they can at best be limited. Once a buyer has a real ‘bad’ experience, he’ll complain about the business and the news will travel like wild fire to your other consumers. In particularly bad marketing experiences, you stand to lose more than one existing customer. Even if you mollify the purchaser, it will be difficult to regain his trust. Bad marketing experiences can occur in different forms at different levels. They could be:
-A stock delivery not met on schedule
-A promise not kept by your sales agent
-A Discrepancy in consignment sent to the client
-Quantity Discrepancy in consignment sent to the client
-Special bonus offer not released to a purchaser in spite of several requests
-Withholding stock delivery because the customer has a small ‘due’ amount to pay
-Damaged consignment
-Several missed sales visits by your sales agent
-Forgetting to invite a valued customer for the annual dinner hosted by your marketing department
-Not thanking the purchaser for his large order
For some business/corporation, a stock delivery not made on schedule is a cardinal sin because orders are the very lifelines for the company and are expected to be immediately attended to. This is an embarrassing situation. You might have to call the dispatch section manager and berate him in front of your fuming customer to placate his ruffled ego, and then thank him for his valuable order with the assurance that it would never happen again. This is a ‘bad’ marketing experience that should never recur.
Every now and then, one of your best sales agents gets into trouble by not keeping a promise he had made to your client. One fine day, the customer meets you and comments about it in a sarcastic way. Since you are the owner of the company/business, the news is difficult for you to digest. You immediately arrange for whatever was to be given to the purchaser with profuse apologies. You would have to interrogate your sales agent and fire him if there is a past history of such incidents.
On other occasions there might be a billing discrepancy or a quantity deficit in the consignment sent to the client. You would then have to interrogate your office manager, and send your best product sales agent to placate the irate customer and later follow up with an expensive complimentary gift to him.
As in other companies, you too announce a bonus offer such as 1 item free on purchase of 10 items. Subsequently, your office does not release the bonus to him in spite of several reminders. When you receive a phone call or individual visit from the irate customer, it would be very humbling experience to you to apologize to him in your office. Such experiences are quickly circulated in the market and are hurtful to the company’s credibility and image. You would have to arrange an office meeting and take the entire office to task.
On occasions, your office staff holds up the dispatch of an order just because a purchaser has a pending bill to settle. Your client goes into fits. This is a ‘red’ alert. You could lose your buyer to your competitors, who are always ready to welcome him with open arms. Once again, this is a situation in which you are expected to severely reprimand the office manager in front of the purchaser. After politely socializing with him, you might even have to drop him off in the office car with the promise to give him sufficient grace period in future.
On rare occasions, the purchaser receives a damaged consignment from your office. This can be smoothed over if it happens once, but if it happens several times, you are faced with a serious situation where you may lose this buyer to your competitors. It is time for you to take matters to hand and you would have to personally promise the upset purchaser that in future you would personally supervise delivery of undamaged product. This is embarrassing to you.
Very rarely do you forget to invite a valued customer to the annual dinner hosted by your product marketing department. If it does happen, it is a serious blow to your relations with the customer. From then on, there would always be the risk of losing him to your business competitors. Then there are occasions when you or your office staff forgets to thank a customer for the large order he had placed. This is being ungrateful, and at some time in the near future, you might lose this customer to your competitors.
Not all sales agents are sincere. Sometimes a sales agent may skip visiting a particular customer for several months. This is a serious matter and warrants dismissal of the sales agent as such indifference to a customer would practically result in losing the customer permanently.
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Tags: Sales
Posted in Sales · July 18th, 2010 · Comments (0)
Selling ebooks and other information base products is the best business you can ever have in the online arena. Creating these products will only take your time and specialized knowledge.
Yes, you will not need to shell out money for your initial investment yet, you can be assured that you’ll be able to generate great sales leads and revenue as these products are selling like hotcakes these days.
Here’s how you can improve your information product sales:
1. Sell your products on Amazon. Amazon is one of the most visited affiliate programs in the internet today.
If you sell your products through this site, you can take advantage of the huge traffic that it attracts so you can be closer to your potential clients.
As long as you have great products to offer or those products that are being sought by online users, you can be assured that this site will help you boost your sales and revenue due to its proven ecommerce experience that online users trust.
You will need to pay less than $40 for your monthly subscription fee and a portion of your profit each time you make a sale.
2. Sell your products on your website or on your blog. Post your own ad on your website or on your blog.
You may also talk about your offerings on your content as long as they are highly related to your site’s and blog’s topic. The good thing about going this route is that you can keep 100% of your revenue as you don’t have to share it with other affiliates.
3. Market your products on your newsletters. Are you currently publishing your own ezine?
Then, take advantage of it and market your products through your newsletters. Talk about the topics that are very relevant to your offering so you can easily pitch in your information products at the end of your content.
Don’t forget to include the URL of your site or your product page to make it easier for your recipients to give you a visit should they decide to make a purchase.
4. Promote your products on your presentations. Are you offering high-ticket information products like bootcamps and seminars?
Then, you can talk about your other information products that you are selling so you can persuade your audience to make a purchase. Ensure that you highlight the features and benefits of your information products to boost your sales leads.
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Tags: information, make money, online, product, Sales
Posted in Sales · July 7th, 2010 · Comments (0)